190: AI's impact on search, woke brands, Facebook woos Gen Z
Hanson & HuntJune 21, 202400:42:20

190: AI's impact on search, woke brands, Facebook woos Gen Z

Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!


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EPISODE SUMMARY

Facebook woos Gen Z

Woke brands

Spotlight: Quaker Oats photo project

Social media warning label

AI's impact on Google search

Closing: Advice for your to-do list

Closing: A drastic social media diet


ARTICLES AND LINKS

Facebook renews focus on young users

Your favorite brand no longer cares about being woke

Consumers are less interested in brands taking stances on sociopolitical issues

Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond

Quaker illustrates the power of mornings with interactive photo series

Why I’m calling for a warning label on social media platforms

Why publishers fear traffic, ad declines from Google’s AI-generated search results

The state of publisher traffic: Framing the evolution and impact of search and referral in 2024

Gartner predicts search engine volume will drop 25% by 2026

Google Zero is here, now what?

Ann Handley's latest email newsletter

Kara Hardin post

What it's like to be off social media


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