189: "Bring ya a**", marketing spend study, death of the follower
Hanson & HuntMay 24, 202400:37:21

189: "Bring ya a**", marketing spend study, death of the follower

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!


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EPISODE SUMMARY

Gartner’s 2024 CMO Spend Survey

The social media news anchor

Spotlight: "Bring ya ass"

Why social media is the most misunderstood job

The Death of the follower

Closing: Over-optimization


ARTICLES AND LINKS

Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

How the social media news anchor is redefining journalism

Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment

Why social media is the most misunderstood job in corporate America

Social media marketing: The death of the follower

The plague of over-optimization

Help Every Reporter Out


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