Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.
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Talking Point: Attention-grabbing social media posts
Spotlight: Bud Light newsjacks the NBA
Quick News & Quick Takes: How journalists use social
Quick News & Quick Takes: Tips for maximizing your owned media
Quick News & Quick Takes: The rise of commentary on TikTok
Q&A: How to tell would-be clients 'no'
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