As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?
WHAT DO YOU THINK?
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Talking Point: User-generated content
Spotlight: Starbucks teams up with Netflix
Quick News & Quick Takes: Is cancel culture affecting brands?
Quick News & Quick Takes: A mandate for internal comms
Quick News & Quick Takes: The cost of content production
Listener question: Should you 'fake it until you make it'?
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