157: Content publishing challenges, trust 'the long tail,' comms job titles
Hanson & HuntSeptember 23, 202100:34:2123.62 MB

157: Content publishing challenges, trust 'the long tail,' comms job titles

Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications job postings.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 


SPONSOR

Brandpoint

EPISODE SUMMARY

  • Intro
  • 1:05 - Talking Point: Content publishing challenges
  • 15:35 - Spotlight: A monster of an anniversary
  • 17:55 - Quick News & Quick Takes: What many marketers get wrong
  • 21:25 - Quick News & Quick Takes: The “State of Marketing” report
  • 23:45 - Quick News & Quick Takes: Respecting content's role in the organization
  • 27:55 - Listener question: How do you make sense of job titles in job postings?
  • Closing


ARTICLES AND LINKS

The incentives to publish no longer reward the web’s creators

The remaking of The Mash: A Monster Miracle

Your obsession with demand gen is going to suffocate your B2B marketing

“State of Marketing” report from Salesforce

Content’s defining problem (and how to solve it)

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