153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs
Hanson & HuntMay 20, 202100:39:1126.94 MB

153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs

Our May 2021 episode includes:

State of Writing in 2021 (1:00)

Guest: Sarah Mitchell, Typeset (4:40)

Spotlight: Alaska Air's boomer hype house (21:00)

Ragan’s Communications Benchmark Report (24:30)

Altimeter's 2021 State of Digital Content (27:30)

Listener question: Should I start a business blog? (32:15)

LINKS

TALKING POINT

State of Writing in 2021: Writing is hard

Have content marketers thrown in the towel?

Sarah Mitchell, Typeset

SPOTLIGHT

How Alaska Air came to focus on a boomer hype house for its latest marketing flair

QUICK NEWS & QUICK TAKES

The role of communications pros expands dramatically amid relentless global crises

Altimeter: The 2021 State of Digital Content

MORE INFORMATION

HansonandHunt.com

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